Check out what I’ve been up to

You can download a PDF of my resume here or scroll through it below.

experience.

Marketing Manager at Cyclotron                                                                                   
January 2024 – Present | Remote

  • Leading a marketing team with a focus on strategic brand positioning, awareness, and demand generation for a technology consulting organization.

  • Develop and execute strategic marketing plans, working closely with C-Suite leaders on alignment with organizational goals and industry trends. Support sales, delivery, and internal teams with top-quality marketing materials, including cross-channel campaigns, event support, and branded materials.

  • Conducted a thorough brand analysis, interviewing over 40 stakeholders, collecting quantitative and qualitative data to inform a brand refresh that better resonates with target audiences and more accurately reflects Cyclotron’s value proposition and services.

  • Managed awards, coordinating a cross-functional team of SMEs and account managers to write high-impact nominations, resulting in being named a Microsoft Global Partner of the Year award for 2024.

  • Launched two new products, collaborating with technical SMEs on positioning, creating net-new branding, and planning cross-platform launch campaigns.

  • Improved performance metrics on LinkedIn, our primary social channel, including a 133% increase in website clicks and 52% increase in engagement.

Communications Specialis at FMC
November 2022 - Present | Philadelphia, PA

  • Drive strategic execution of national and regional communication plans, engaging internal and external audiences to amplify awareness and foster growth for target products.

  • Spearhead national tradeshow coordination for 10+ tradeshow events each year and optimize sales team effectiveness and lead generation through pre-show and post-show management.

  • Equip regional sales teams with localized campaigns, ensure the website reflects timely and accurate updates, and ensure brand consistency and FIFRA compliance for 600 projects a year.

International Marketing Manager at Atlas (formerly Elements Global Services)
May 2020 - March 2022 | Chicago, IL (remote)

  • Analyzed user research, created user personas and journey maps, and identified key insights to implement for a new SAAS platform and ecommerce site.

  • Collaborated with product, marketing, and dev teams to facilitate a smooth launch and monitored user flows post-launch to identify areas of improvement.

  • Developed and implemented innovative strategies for pre- and post-launch marketing plans, including on-page marketing, PPC advertising, email marketing, event sponsorships, and publication partnerships.

  • Owned marketing automation campaigns to nurture customers through each stage of the buyer’s journey with customer-centric content and A/B tested to optimize performance.

Marketing & Communications Manager at Raise the Future
November 2016 - November 2018 | Denver, CO

  • Improved stakeholder experiences by conducting user research to identify key UX issues, identifying innovative solutions, and designing and implementing an empowering and engaging educational experience.

  • Developed and executed a cohesive, cross-platform marketing strategy, including direct mail and email campaigns, organic social media posts, blogs, and SEO.

  • Created a brand and marketing guide and documented all marketing procedures to ensure consistency across all marketing channels.

  • Event-managed annual conferences and assisted with planning four additional annual fundraising events.

  • Managed relationships and communication with the Board of Directors and other key stakeholders

Marketing & Business Development Specialist at RSC & PixelPerfect Studios
October 2015 - October 2016 | Philadelphia, PA

  • Conducted user research to identify key pain points and insights to improve user experiences on the website, leading to a 145% increase in high-quality conversions.

  • Owned all marketing activities, including email marketing, organic social media, direct mail campaigns, and on-page marketing; Audited and updated on-page SEO, leading to a 41% increase in unique visitors in the first 6 months.

  • Increased client retention and refined audience targeting by creating client surveys, analyzing responses, and presenting innovative suggestions to management to improve customer acquisition and retention.

  • Generated qualified leads through effective social media and email campaigns, managed the CMS database to ensure lead data was clean and current, and managed an efficient marketing-to-sales handoff.

Marketing Advisor (Volunteer) at South Central Community Action Program
January 2016 - December 2018 | Remote

  • Advised on marketing strategies and assisted with the creation of a fundraising strategy to maximize donor network.

  • Set up social media accounts and created engaging social media content to improve conversions.

  • Trained marketing staff on digital marketing best practices.

Marketing Intern at Jellyvision
June 2014 - August 2014 | Chicago, IL

  • Project-managed PPC campaigns, researched and maintained competitive analysis, assisted with content creation for blogs, and tracked and monitored marketing activity performance.

  • Planned, budgeted, and project-managed, client appreciation gifts.

  • Created and edited content for an internal website dedicated to educating Jellyvision staff on their health, vision, and dental insurance

Marketing Intern at GlobaLinks Learning Abroad
July 2013 - May 2014 | Philadelphia, PA

  • Developed a marketing plan and set goals, created and executed organic social media posts, and tracked and monitored marketing activity performance.

  • Ran exhibitor booths at industry events and offered peer advising on a weekly basis to educate, advise, and recruit students

*Please note that between my roles at Raise the Future and Atlas, I took a gap year to travel.

education.

Temple University
BBA International Business | 2015

Study Abroad
Queen Mary University of London | 2012
Temple University Rome | 2013

skills.

Design:
User Experience Design • User Interface Design • User Research • Journey Mapping • Wireframing • Prototyping • Usability Testing • Data Analysis • Information Architecture • Interaction Design

Tools:
Sketch • Figma • Adobe CC (XD, Photoshop, Indesign) • Miro • HTML • CSS • Webflow

Get in touch

Thanks for stopping by! If you’d like to connect, you can shoot me a quick message with this handy contact form or email me at hikatedugan@gmail.com.